Mission and Market


Mission


Baum provides electronic design automation (EDA) products and solutions that enable chip design groups in the automotive, internet of things (IoT), mobile, networking and server markets to fully optimize the energy efficiency of their designs.

 

Market


Achieving energy efficiency in chip designs continues to be a critical need in system on chip (SoC) designs. For example, battery lifetime was rated as the number one dissatisfaction factor with mobile phone users as surveyed by JD powers. Yet, with the slowdown of Moore’s Law, engineers are faced with adding power-consuming complexity to their designs to achieve their performance goals, making energy efficiency even more critical.

The three fundamental constraints for architecting a SoC are power, performance and area (PPA). Area can be easily estimated and performance can be analyzed through virtual platforms, abstract modeling of hardware prototyping.

Power modeling and analysis remain the most underdeveloped solutions in the design of SoCs. The semiconductor industry relies on ad hoc tools with little or no automation, abstract power models without a path to implementation or late-stage tools targeting gate-level or later when change is difficult and costly. All are prohibitively slow.

Engineers need a power solution much earlier when there is more opportunity to optimize power and gain better energy efficiency of their chip designs.

 

The Baum Answer


Baum is an emerging power solutions expert set to launch a state-of-the-art, high-speed and accurate power analysis and modeling solution for:

  • Hardware/software co-design to optimize designs for low-power consumption
  • Power and thermal management

It will be used earlier in the design cycle when there is more opportunity to optimize power and gain better energy efficiency. It will support dynamic and static power, taking in register transfer level (RTL) and netlist descriptions of the design.