Management


Andy Ladd


Andy Ladd, President and CEO of Baum, has more than 30 years of experience in the electronics industry. Over his career, Andy has developed a deep understanding of the Electronic design automation (EDA) business, sales and marketing, especially start-up companies and their exit strategies. He maintains strong relationships within the industry and the user community based on a strong commitment to providing value and support. Andy started his career with Digital Equipment Corporation (DEC) designing application specific integrated circuits (ASICs) for its midrange mini-computers and workstations. In 1994, he entered the electronic design automation (EDA) industry as Senior Applications Engineer supporting Viewlogic’s product line. In 1995, Ladd co-founded SpeedSim Inc. (acquired by Quicktun, which was acquired by Cadence), creator of the first commercially viable cycle-simulation products, where he served as Director of Field and Application Engineering worldwide. As co-founder of Carbon Design Systems (now part of ARM Holdings), he held several positions, including Vice President of Applications Engineering and Vice President of Sales in Europe and Asia Pacific. Andy received a Bachelor of Science degree in Computer Engineering from the University of Illinois at Champaign/Urbana, and a Master of Science degree in Engineering from the University of Michigan at Ann Arbor.

Youngsoo Shin


Youngsoo Shin is Baum’s Chief Technology Officer and has more than 20 years of experience in low-power research and design. He was recognized as an IEEE Fellow for contributions to design tools for low-power VLSI circuits and systems. From 2001 to 2004, Youngsoo worked at IBM T.J. Watson Research Center as a Research Staff Member focused on early analysis tools for system-on-chip (SoC) design, mask reuse methodology, power gating, and voltage-island implementation. Since 2004, he conducts on-going low-power research as a Professor at Korea Advanced Institute of Science and Technology (KAIST) in the School of Electrical Engineering. His main research topics include high-level power modeling, design for manufacturability (DFM), lithography optimization and physical design. Youngsoo received Bachelor of Science, Master of Science and PhD degrees from Seoul National University in Korea.

Joonhwan(Steve) Yi


Joonhwan Yi is Baum’s Chief Architect and inventor of the fundamental technology used by Baum. Prior to Baum, he led an electronic system level (ESL) design group at Samsung Electronics where he architected systems-on-chip (SoCs) using fast simulation technologies. Other roles included discovering new electronic design automation (EDA) technologies to enhance design productivity. By regularly meeting EDA professionals worldwide, he became knowledgeable on EDA technology trends. Currently a professor in Kwangwoon University in Seoul, Korea, his research area is system architecture design for low-power and high-performance chips. Joonhwan received Master of Science and Ph.D. degrees in Electrical Engineering and Computer Science from the University of Michigan at Ann Arbor. He has a Bachelor of Science degree in Electronic Engineering from Yonsei University in Seoul, Korea.